Online Media Use in 2015
Online Media
Websites and social media are the "go to" medium to find 'people, places, and things'. It's where everyone is - literally. If you're considering investing in 'elbow grease' and resources for online media and wondering about the relevancy of an online presence, almost 9 out of 10 Americans are online. 6 in 10 are on smartphones and of those, 70-85% turn to Google to find local businesses and info.
Internet Use
84% of Americans Online
- 85% of Men
- 84% of Women
- 96% of Young Adults
- 58% of Senior Citizens
Smartphone Use
64% Use Smartphones
55% to 68%:
- Learn about local, news, events, activities
- Share pictures, videos,
or commentary
Searching Locally
- 85% of smartphone users
search for local info - 81% "took action"
- 40% visited in person
- 35% called the business