A Community of Shares, Likes, and Retweets
Community Centric Social Media
Friends, Small Business-Orgs, Artists, Advocacies
From its inception, Facebook was about connecting with friends - then community: locally and globally, now businesses. Of course, everyone knew advertising would become a part of the platform. Turning a hefty profit is a necessity after going public in 2012.
But within two years, advertising was a problem for users (as everyone knew it would be) - and for Facebook.
Social media remains an opportunity to connect: not peddle, not pitch - connect. That makes it an uncharted benefit for small business, the arts, and advocacies. If seen as a community of shares, likes, and retweets - not solely posting for leads and turning profits -
connections are stronger.
A community approach offers several advantages. Sharing and liking others posts reduces the amount of daily advertising posts. You are spending as much time supporting others as promoting your own social media presence. It also helps many smaller entities who aren't in the business of creating professional content. In business jargon this is called 'content marketing'. In plain English, it's about community. Here's a sampling of the diversity of social media throughout New York City - waiting for you to know, engage, to connect.
Sharing, Liking, Commenting
If not us, who? If not now, when?