A Community of Shares, Likes, and Retweets

Community Centric Social Media
Friends, Small Business-Orgs, Artists, Advocacies

From its inception, Facebook was about connecting with friends - then community: locally and globally, now businesses. Of course, everyone knew advertising would become a part of the platform. Turning a hefty profit is a necessity after going public in 2012.  
But within two years, advertising was a problem for users (as everyone knew it would be) - and for Facebook.   

News Feed FYI: Reducing Overly Promotional Page Posts in News Feed

One of the main reasons people come to Facebook is to see what's happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That's why we often look to people on Facebook to tell us how we can improve.

According to people we surveyed, there are some consistent traits that make organic posts feel too promotional:

Posts that solely push people to buy a product

Posts that push people to enter promotions and sweepstakes

Posts that reuse the exact same content from ads

Social media remains an opportunity to connect: not peddle, not pitch - connect. That makes it an uncharted benefit for small business, the arts, and advocacies.  If seen as a community of shares, likes, and retweets - not solely posting for leads and turning profits -
connections are stronger. 

A community approach offers several advantages. Sharing and liking others posts reduces the amount of daily advertising posts. You are spending as much time supporting others as promoting your own social media presence. It also helps many smaller entities who aren't in the business of creating professional content.  In business jargon this is called 'content marketing'. In plain English, it's about community. Here's a sampling of the diversity of social media throughout New York City - waiting for you to know, engage, to connect.

 

Sharing, Liking, Commenting 

If not us, who? If not now, when?